City & Shore Magazine
Creative Strategy | Concept | Photo Art Direction | Producer | Pagination
Repositioning a regional lifestyle magazine through culture-driven storytelling to differentiate in a saturated luxury media market
Repositioned City & Shore from a primarily advertorial publication into a more culture-driven storytelling platform, integrating narratives featuring Style, influential South Florida people and institutions under the concept Community • Culture • Couture. The strategy extended into Wear It Well, a seasonal broadsheet within the Sun-Sentinel that expanded editorial reach while generating new advertising opportunities.
