SLIP-INS ARRIVE.
A launch video campaign introducing the new Skechers Slip-Ins Scrub Collection, inspired by the breakout success of Slip-Ins footwear and created for streaming and social to drive awareness and excitement.
My approach is Story first:
Aligning brand identity with human truth to create work that resonates emotionally and performs commercially. I’ve led brand transformations for global retailers, heritage labels, editorial platforms, and emerging growth brands, guiding projects from strategic foundation through creative execution.
